Why Is Colour Psychology Important In Design. Color psychology is the science of how color can affect human behavior. Humans interpret color based on their personal color preferences but there are also stereotypical ideas and color associations that affect consumer preference.
Because of colors connection to our memories we also- naturally- connect color to our feelings and emotions. Its no secret that color psychology is used extensively in all aspects of design. It evokes feelings of happiness positivity optimism and summer but also of deceit and warning.
Much of the evidence in this emerging area is anecdotal at best but researchers and experts have made a few important discoveries and observations about the psychology of color and the effect it.
Value the lightness or darkness of a color is a great harmonizing factor in your color choices. Color has been known to have a powerful psychological impact on peoples behavior and decisions. This field is a broach branch within psychology and can be very complicated. Colors lights and shades always surround us.
