What Is Color Psychology Definition

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What Is Color Psychology Definition. Despite the general lack of research in this area the concept of color psychology has become a hot topic in marketing art design and other areas. Do the colors of a package make us choose one brand over another.

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Amazingly colors can even change our heart rate blood pressure and respiration. For example red or orange pills are generally used as stimulants. Orange is often used to draw attention such as in traffic signs and advertising.

From a negative color meaning it is also a sign of pessimism and superficiality.

Color Psychology is a Science. Colors can also enhance the effectiveness of placebos. At the farthest end since color affects peoples mental health theres a growing trend of color therapy to help with mood. Why does the psychology of color selection matter.